Software Product Discovery

A structured development strategy involving deep business analysis, proof of concept, interactive design, and realistic cost projections.

Product design

A user-focused development process that aligns business objectives with customer needs through creative design thinking.

Web design
Mobile design
UX & UI Audit
Fantasy Tennis App Discovery: Tapping Into $42 Billion Industry

How strategic technical decisions made a solo-built app competitive in Polymarket's ecosystem

The Opportunity

Tennis is one of the most globally followed sports, with year-round tournaments, iconic Grand Slams, and millions of engaged fans across continents. Unlike seasonal team sports, tennis operates almost continuously, creating constant opportunities for fan interaction.


The fantasy sports market alone exceeds $42 billion globally, yet tennis remains one of the least explored segments within it.

Team composition: BA, Solution Engineer, PM & UX Designer

Timeline: 4 weeks

Planned release date: Q4, 2026

Client's idea

The client came to us with an idea to build a fantasy tennis platform that would deepen fan engagement and give meaning to following tournaments and players throughout the year.

The concept was based on real-world tennis performance:

  • Users would create fantasy teams made up of professional players
  • Earn points based on match statistics
  • Compete in public or private leagues

Unlike existing solutions, the product was not meant to be tied to a single tournament or event, but instead support continuous play across the tennis calendar.

A key part of the vision was education. The client wanted users to discover more about tennis players - their careers, performance patterns, and risks rather than focusing only on top-ranked stars.

During discovery, it became clear that fantasy tennis is an underserved niche. Current products fail to support year-round play, and do little to help fans understand the broader tennis ecosystem.
Shailesh
Business Analyst at Pixel Prowl

What we delivered

We led a full discovery phase focused on turning the idea into a viable, scalable product. This included defining the core fantasy mechanics, league structures, and season logic, while accounting for the unique nature of tennis. We explored different drafting models, transfer rules, and scoring systems suitable for both public and private leagues.

Product & Infrastructure Discovery
Defined core gameplay mechanics (draft types, transfers, scoring)
Modeled public vs private leagues
Analyzed scalability up to ~10,000 users
Identified infrastructure cost drivers (stats ingestion, scoring, season logic)
Highlighted monetization risks and future revenue paths early
Game Mechanics & Rules Design
Team composition with main and reserve players
Budget-based drafting to balance competition
Multiple draft models (Waiver Wire, Free Agency)
Private league governance (league director approval, trades)
Time-limited leagues to maintain engagement
UX & Wireframes
Clear onboarding for fantasy newcomers
Player profile cards with extended stats and career insights
League dashboards (standings, transfers, deadlines)
Emphasis on simplicity and transparency over “hardcore” complexity
Estimation & Pitch-Ready Materials
High-level development cost estimation
Infrastructure cost breakdown
Risk areas and scaling considerations
Pitch-deck-ready structure for investors or stakeholders

What our Client Says

They provided excellent advice at the outset of the project. I described what I was trying to accomplish and what I thought it was looking to hire them for. They counseled me to consider a slightly different path that was more cost-effective and efficient. We followed their advice and it proved to be the correct course of action.

Additionally, they are based primarily in India and I’m in the US, but the working partnership was seamless.

Read more
Founder of Fantasy Tennis App

The result

This discovery phase transformed an ambitious idea into a clear, structured product vision grounded in market reality.

The client gained a validated product direction, a realistic software development execution plan, and a compelling narrative ready for investors and partners. Together, we laid a solid foundation for turning an underserved niche into a sustainable digital product within the rapidly growing fantasy sports market.

Start discovery today with Pixel Prowl and save thousands in the future

You have a vision

we have the means to get you there!

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The first point of contact
Varun Sharma
BDM
The strategic manager focused on actionable business insights
Ajay Singh
BDM
Tech strategists who don't pitch developers but deliver results
Alok
Co-Founder & CRO
Strategist who keeps an eye on numbers and vision